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News on Marketing Management

"Marketing Management: A Contemporary Perspective" provides a new perspective on marketing from the leading researchers in Europe. The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant examples from markets and brands across the world.

News

  • Considerable Gaps in the Practical Implementation of Customer Orientation by Financial Service Providers‚ 14.02.2012

Homburg & Partner, the management consultancy and Hidden Champion in Marketing & Sales, carried out...

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  • New Competence Centre "Private Equity"‚ 06.02.2012

The management consultancy and Hidden Champion in Marketing & sales, Homburg & Partner, has created...

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  • Satisfaction in the Building Materials Industry Sinks‚ 02.02.2012

For the sixth time, the management consultancy and Hidden Champion in Marketing & Sales, Homburg &...

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  • New Partner at Homburg & Partner‚ 31.01.2012

The management consultancy and Hidden Champion in Marketing & Sales, Homburg & Partner has a new...

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  • Engineering monitor: Restrained attitude in German Engineering Sector‚ 26.01.2012

For the fourth time, the management consultancy and Hidden Champion in Marketing and Sales, Homburg...

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