The danger of getting stuck in the middle

The chemical world is changing: On the one hand there are great expectations for markets such as China and Eastern Europe, but on the other there is increasing commoditization and therefore an inevitable decline in prices in the established (Western) markets. At the same time margins are under even more pressure from a rising cost base for oil, other raw materials and energy.

Not all companies implement their strategy consistently. Quite a few chemical companies are stuck in the middle between commodities and specialty chemicals. All industry analyses have demonstrated, however, that specialized companies are more profitable. The different business models require significantly different approaches to marketing and sales.
The most challenging issues here are market strategy, pricing, streamlining bothproduct and service portfolios, key account management as well as managing customer satisfaction/customer loyalty.

We will be happy to meet with you any time for more information or for a preliminary exchange of ideas.