From prescriber to consumer markets

The Health Care Industry is changing: Increasing customer expectations, a trend towards e-Health, additional competitive pressure, and last, but not least, unpredictable developments in governmental policies are changing the parameters for the health care industry. What used to be a prescriber market is evolving into a consumer market driven by heterogeneous forces. These changes pose a new challenge to the supply side: Systematic focus on customer needs!

The health care industry is therefore facing fundamental changes both internally and externally: Patients are increasingly health- conscious and better informed, which increases consumers' influence on decision-making in the health care sector. New political, legal as well as social challenges are calling into question what used to be proven marketing approaches. (e.g. positive lists, EU plans for revising the advertising directive, thereby loosening restrictions on advertising for prescription medicines, etc.)

The internet is offering both opportunities and threats for companies such as multi-channel management, new ways for clinical studies, changes in procurement and multi-centered R&D, etc .

Our health care consultants are industry experts, supported by a well-trained pool of interviewers. This guarantees you management-focused methodical competence and high-quality market research.

We have already carried out successful projects for companies such as Aventis, Boehringer Ingelheim, DGF-Stoess, Lohmann, Lilly, Merckle, Pfizer, Roche, Schering, Siemens MT. A project-by-project reference list is available upon request.

We are happy to meet with you any time for more information or for a preliminary exchange of ideas