Marketing
Market Strategy
Within ever changing market conditions, many companies reach their growth limits using their market strategies. Based on well-founded market observations and the customer’s requirements, we develop suitable strategies for a sustainable positioning on the market.
Customer Segmentation & Target Group Management
The need to segment markets and customers, and to handle them in a differentiated manner, is a difficult task for many companies. They are confused by the variety of segmentation models and search for sensible solutions. We render complex segmentation models into a useful and detailed target group management for targeted market cultivation.
Strategic Brand Management
A major brand is an undisputed enterprise value. Brands determine product identity and price. They generate customer loyalty. We develop each suitable strategic approach based on the systematic analysis of preferences and purchase decision processes, which address the positioning in the competitive environment, brand value and the design of the brand architecture.
Market-oriented Product & Service Management
Product and service offers from companies distend in the course of time. Effective concepts and techniques are sought after to adjust product and service portfolios to the current market challenges. Our support encompasses the entire life cycle of the product from the point of the products introduction in the market, all the way through market development to its removal from the offered range of products.
Marketing Efficiency
Many companies call for the more effective application of marketing budgets and clear statements to ‘Return on Marketing.’ The assumption of efficient potential for improvement in marketing and sales is by all means justified. In our marketing efficiency projects, we are consequently interested in using already existing marketing budgets better. We figure out where your money is best invested and give you recommendations for budget redistributions - more market success at a constant budget or saving costs while achieving the same market success.
News
- Underestimated pricing potential in the transport & logistics sector‚ 15.05.2012
- Article on Market Potential Analysis in ‘Industrieanzeiger’‚ 07.05.2012
- Homburg & Partner supports Team Convoy in the Allgaeu-Orient Rally ‚ 25.04.2012
