Pricing
Price Strategy
The central basis for a successful price management for your products and services is a jointly developed long-term price strategy and price positioning, which is in line with the market and consistent to your corporate goals. By doing so, we help you to achieve sustainable increments in earnings.
Price Processes
By defining clear responsibilities and optimizing the price processes, we guarantee that your company responds systematically and promptly to price adjustments and changes in the market. Together, we set transitional decision-making and escalation mechanisms. That way, we secure a smooth flow of pricing new products, the yearly implementation of national and regional price adjustments or an international harmonization of prices.
Value-oriented Price Adjustments
We assist you to determine the optimal price for profit taking the costs of manufacture, competition, costs of perceived customer-benefit and the present willingness to pay in the market into account. For your situation, we select the suitable price finding mechanism and carry out a survey of the relevant customers.
Price & Condition Systems
A systematic and performance oriented price and conditioning system enables an optimal coordination of customer appeal and the size of conditions. In doing so, we consider customer-specific criteria such as importance, pricing power or price stability as well as product-specific criteria like sales and profit goals, necessary and existing contribution margins and competition, too.
Price Enforcement & Price Controlling
We assist your company to communicate price adjustments or to head price negotiations. Jointly, we develop argumentation aids and tools that deliver concrete sales arguments and quantify benefits to customers. With suitable incentives, we promote motivation among employees to enforce higher prices. Through conception and introduction of price controlling, we secure sustainable success.
News
- Underestimated pricing potential in the transport & logistics sector‚ 15.05.2012
- Article on Market Potential Analysis in ‘Industrieanzeiger’‚ 07.05.2012
- Homburg & Partner supports Team Convoy in the Allgaeu-Orient Rally ‚ 25.04.2012
