Hardly any other industry is currently changing as rapidly as the automotive industry. Several strong trends are impacting the industry at the same time, leading to profound structural change globally. Electric mobility, connected cars, automated driving and the spread of new mobility concepts offer numerous opportunities but also risks for car manufacturers and suppliers. In addition, there is dynamic change in the competitive landscape with new providers of vehicles and mobility solutions emerging.
The increasing global demand for mobility and the resulting increase in traffic are in conflict with ever stricter targets for reducing CO2 emissions. Electric drive concepts in their various forms (HEV, PHEV, BEV, FCEV, etc.) currently represent the preferred response of industrial and political leader to meet climate targets. The automobile manufacturers are working at full speed on the electrification of their fleets and must save the core of their brand over into the new era. At the same time, established value chains must be completely thought over.
The increasing connectivity of vehicles enables new, often digital services such as streaming media content, optimizing the search for parking spaces or maintenance management and remote diagnosis. Customers are increasingly prioritizing vehicles that are equipped with information and communication technology when it comes to purchases compared to previous features that influenced the purchase decision. For car manufacturers and suppliers, this creates numerous challenges in terms of product design, digital business models and services as well as channel management and pricing.
The automation of the vehicle will lead to a fundamental change in mobility. People will successively assign the task of driving to the intelligent vehicle and devote themselves to other activities in the time that is made available. The degree of automation (0-5) will increase over the next few years, even if some technological and regulatory obstacles still have to be overcome before level 5 (driverless driving) can be reached. Automation offers extensive potential for new value creation for the supplier industry and vehicle manufacturers. At the same time, numerous new business models will develop around the autonomous vehicle.
In addition to focusing on innovative drive concepts, alternative materials are also becoming increasingly important in vehicle construction. By reducing the mass of vehicles, lightweight construction should contribute to reducing the emission of pollutants and simultaneously optimize safety and driving dynamics. While the potential for the automotive industry is enormous it is often not fully exploited.
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