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Market Potential Analysis

We analyze market conditions and support you in deriving strategic measures.

Geopolitical developments as well as increasing competitive pressure are leading to growing uncertainty regarding the strategic orientation of many chemical and process industries companies. Homburg & Partner helps you to understand the dynamic markets and to allocate your resources efficiently. By using proven analyses and models, we are able to carry out effective market potential analyses that are tailored to customer needs. Our comprehensive network of experts and many years of expertise allow us to proceed quickly and efficiently.

As part of our market potential analyses, we identify the size, growth and trends of the target markets for you and quantify them in a market model. In addition, strengths and weaknesses of (future) competitors can be identified within the framework of a competitive analysis. Based on the comprehensive market analysis, we evaluate the market attractiveness for your company as well as the chances for a successful market entry.

Following quantitative modelling and market analyses, Homburg & Partner supports your entry into the target market by showing you growth pillars tailored to your company and developing action strategies prioritized according to the probability of success.

Holistic and versatile – our Market Excellence service portfolio.

  • Market studies (market size, growth & trends)
  • Development of quantitative market models
  • Competitive analyses
  • Market potential analyses
  • Strategies for growth
  • Market entry strategies
  • Market strategies
  • Corporate strategies

Our solutions are well received – sample projects:

  • Identified growth markets and developed corporate and product portfolio strategies with topline potential of approx. EUR 10 million for a medium-sized sealant and adhesive manufacturer
  • Well-designed growth and pricing strategy including defined implementation plan with topline potential of > EUR 20 million
  • Quantified sales potential of EUR 40 million per year for entry into a specific product segment, taking into account different market entry strategies for a global chemical company

Chemicals & Process Industries | Our experts

Porträtbild unseres Geschäftsführers Dr. Sven Kühlborn
Managing Director & Partner

Dr. Sven Kühlborn
Tel.: +49 621 1582-0

Porträtbild unseres Partners Alexander Lüring

Alexander Lüring
Tel.: +49 211 598929-68