Our expertise in the Consumer Healthcare market – innovative impulses for your sustainable growth.

Consumer Healthcare (OTC) is a dynamic industry that combines the characteristics of both Rx Pharma and the consumer goods field. The OTC market is characterized by global players and medium-sized companies that specialize in pharmaceuticals and healthcare products, i.e. food supplements, foods for special medical purposes, medical devices and cosmetics – mostly distributed via pharmacies, mail-order firms, medical retailers, health-food stores and/or drugstores.

Drastic market developments are presenting consumer healthcare companies with ever greater challenges. Among others, these include:

  • increasing price and competitive pressure with growing market transparency
  • increasing digitization along the entire value chain
  • new, digitally influenced competitors with innovative business and revenue models
  • shifts in the relevance of doctors, pharmacists, sales agents and consumers
  • changed consumer behavior from information to purchase (“customer journey”)
  • consolidation and integration tendencies at all levels of value creation
  • market entry of new e-commerce platforms

In order to meet these challenges adequately, OTC companies must understand the mechanisms of their markets as well as the individual requirements of doctors, pharmacists, sales agents and consumers holistically. Strategies, organizational structures, product and solution offers, as well as marketing approaches must be consistently evaluated and optimized according to the stakeholders’ needs. Previously untapped potential in market development must be leveraged, to operate more successfully in the future.

Our Consumer Healthcare team has extensive experience from more than 100 OTC projects. We advise at eye level and develop sustainable, innovative strategies for our clients. We work for corporations as well as for medium-sized companies. With our many years of experience, our extensive methodological knowledge and our tools, we set goal-oriented and creative impulses for growth.

Our Consumer Healthcare experts

Partner

Christian Zuberer

christian.zuberer@homburg-partner.com
Tel.: +49 621 1582-212

Managing Director & Partner

Dr. Michael Scholl

michael.scholl@homburg-partner.com
Tel.: +49 621 1582-0