Digital pricing promises to offer the optimal price at the moment of use (segmented dynamic pricing) and to increasingly follow the trend of non-monetary pricing.
In contrast to analog pricing, where prices are mainly set for a specific time period, price adjustment and communication in digital pricing is done in real-time and according to individual requests. While analog pricing primarily differentiates prices according to quantity demanded, quality or time horizon with fixed price/quantity combinations (second degree price differentiation), digital pricing considers
In contrast to analog pricing, digital pricing ultimately also uses non-monetary price components for digital products and services. For example, digital media or e-mail services, which are perceived as “free” by business customers and end users, imply a non-monetary payment, such as watching advertisements or passing on company-related and personal data.