Distribution partner management deals with issues that determine the structure of the relationship between manufacturer and distributor.
The behavior of dealerships is central to the formation and consolidation of a manufacturer’s brand image. Therefore, it is even more important to select distributors according to predefined quality standards and to manage them using efficient processes. Important regular guiding questions for distribution partner management are:
The performance of distribution partners is particularly relevant for manufacturers who do not have direct market access or who pursue broad market coverage.