The internal sales department uses media, such as telephone, video calls or chats, to sell products and provide consulting services.
The internal sales force is particularly relevant for Tech or SaaS companies in B2B markets as well as for B2C companies selling high-priced products. The internal sales force has no direct personal customer contact and therefore represents the opposite of the field sales force. Nevertheless, the interface between these two departments is of particular importance to ensure a consistent customer experience. For this reason, intensive communication and coordination between internal and external sales forces is necessary. New digital possibilities of visualization (e.g. video telephony or augmented reality) enable the internal sales force to process more complex customer inquiries without the support of the field service.