list price

The list price is the price for a product as shown in a catalogue or list.

Traditionally, companies calculate the list price of a product from the cost base plus a market and/or value-based markup. The official list price does not necessarily correspond to the price actually paid by a customer. Frequently, numerous adjustments are still made to the list price, which can be represented and taken into account by the so-called price waterfall. For example, due to regional surcharges, rebates, bonus payments, discounts, transport and packaging, the final price may ultimately differ from the list price.