Price controlling refers to the entire process of price management.
In a broader sense, price controlling deals with all planning and control activities of price management. Using so-called KPI’s (Key Performance Indicators), price controlling can present various developments, such as profitability or changes in net prices compared to competitors in a transparent manner. A deviation from the KPIs usually implies an immediate adjustment of the strategic orientation or the operative business. Nowadays, price controlling is often software-supported. For example, in the event of recurring price adjustments, the management can transparently present the resulting effects on the operating business. Dashboards specially designed to meet the company’s requirements allow for the targeted derivation of recommendations for action.
