The Pricing Fitness Check is the targeted review of the entire price management regarding possible optimization potentials.
In order to obtain a representative assessment of the current status of price management, both external and internal sources are used to acquire information in the context of a pricing fitness check. For external sources, this could be expert or customer interviews or the use of competitor data. Product portfolio analyses, special condition analyses and a controlling analysis of the price management are frequently carried out for internal information gathering. The result of the analysis following the information collection is the identification of possible fields of action and recommendations for achieving the defined target state.