Project sales refers to the sales process in project business. Projects are especially characterized by the uniqueness and individuality of their overall conditions (e.g. special purpose machines, construction projects).
The project business is thus characterized by complex and consulting-intensive support, which requires individual consideration of customer wishes and extensive coordination and adaptation of sales processes. In this context, it is often favorable to form project teams that encompass all employees relevant for the implementation. In this light, a key success factor is that teams are as small as possible and as large as necessary.
The visual representation of such project teams is called project organization. It shows the hierarchical structure of the project team and the relationships between the individual members. A project organization can help to achieve effective and efficient customer communication.