Seasonal pricing is referred to as the temporal price differentiation.
Within a certain period, an identical product is offered at different prices. The aim is to reduce peak periods, increase demand during off-peak times or pass on seasonal costs. For example, it is cheaper to train in fitness studios in the morning than in the evening, or wellness hotels offer lower prices during the week than at the weekend. Open-air swimming pools are also cheaper in the early and late season. These are all examples to support the capacity balancing of demand. However, reasons for applying seasonal pricing can also be different costs incurred over time, as in the case of seasonal food such as fruit.