technical sales

Technical sales are a special form of sales, in which complex products and services with high explanation need are sold, as for example in mechanical and plant engineering.

Therefore, technical sales are particularly relevant in the B2B sector, especially in high-tech, component supplier and capital goods industries. For this reason, technical sales require technical expertise in addition to general sales skills. The sales representative in technical sales combines consulting activities regarding customer problem solving or customer benefits with technical knowledge in the creation and use of services.

Thus, technical sales supervise the processing of an order and ensures that the technical solutions are prepared, delivered and installed professionally, on time and as agreed with the customer.

Additionally, technical sales are responsible for instruction or training and serve as a point of contact for technical questions regarding the use or development of optimization potentials. In this context, close coordination and cooperation between technical sales and Key Account Management is often needed for effective and efficient customer processing.

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