volume pricing

Volume pricing is an approach to pricing in which the price to be paid by the customer depends on the quantity purchased.

As a rule, in volume pricing the price decreases with increasing quantity, which is then also understood by the term volume discount. Volume pricing is a common routine in B2B in particular, but is also regularly used in B2C, for example in campaigns such as “Buy three – pay two”. In addition to the volume discount, the order discount is also part of volume pricing. In the case of an order discount, the discount granted depends on the customer’s turnover. The discount can thereby relate to an individual turnover or to the total turnover achieved within a certain period (e.g. annual bonus).

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