Market Strategy Excellence

Lay the foundation for profitable and lasting growth.

The significance and necessity of strategy in times of a dynamic and disruptive market environment with increasing structural change is greater than ever before. Building on this and in order to find the right solution for tech providers, a number of strategic factors in the company’s environment need to be taken into account, thus guaranteeing lasting competitiveness. We are happy to advise you in the areas of company strategy, marketing and sales strategy, digital & agile transformation concerning market requirements, strategies for portfolios, products, and brands as well as market entry and competitive strategies.

With the Market Strategy Excellence approach, Homburg & Partner provides tech companies with a simple guideline on how to systematically develop your market-oriented strategy in six modules. These modules include strategic concepts and instruments proven in practice which facilitate developing such strategies.

Market Strategy Excellence Framework

To begin with, we examine your company and its environment comprehensively using the “5C Model” before conducting an analysis using primary surveys and secondary data. The current situation is presented by contrasting customers, the competition, channels as well as country-specific factors with one’s own company.

  • Customers: Preparing a “Customer Journey” based on an analysis of customer behavior and needs
  • Competitors: Compiling conclusive competitor profiles based on an analysis of strengths and weaknesses of your most important IT competitors
  • Channels: Prioritizing acquisitive and logistical distribution channels as well as suitable information channels based on an evaluation of suitability
  • Country specifics: Quantifying the market potential by analyzing country-specific socio-economic and regulatory market environments
  • Company: Determining strengths and weaknesses as well as untapped potential based on a status quo analysis of your company

We then interpret the results of our descriptive analysis and project trends. Using a SWOT analysis, we comprehensively compile and systematically contrast strengths and weaknesses as well as opportunities and threats as factors which can influence your company’s success. Based on this, we can determine strategic potentials with internal and external relevance for success.

The findings collected during the first three modules are then compiled in a “House of Strategy” to present a target situation and produce strategic principles. Within the strategy house we then derive specific recommendations for action from the SWOT matrix based upon which you will be able to strategically position your company for the future.

There is a last step to successfully complete developing a strategy and to guarantee a clearly controlled implementation thereof. To do so, we use a guideline to translate the strategic principles into operative measures and develop areas of activity which are then broken down into specific individual measures.

Finally, we initiate a control process which runs through all modules and tests the effectiveness and validity of the development and implementation of the strategy – an element neglected frequently in business practice despite its great importance. This strategy control functions as an ongoing means to measure target attainment, while important measured values such as sales, growth rates or installed base serve as KPIs.

Our experts for Information Technology

Homburg & Partner can look back upon many years of experience in using the MSE approach to efficiently connect external opportunities in the tech sector with customers’ internal resources and to successfully develop market growth strategies for tech companies active in a purely domestic or international context.

Do you have questions or wish to discuss a topic? Then please contact our experts Dr. Michael Scholl and Dr. Michael Marquardt.

Managing Director & Partner

Dr. Michael Scholl

michael.scholl@homburg-partner.com
Tel.: +49 621 1582-0

Senior Manager

Dr. Michael Marquardt

michael.marquardt@homburg-partner.com
Tel.: +49 621 1582-148