Wort "Pharma" umgeben von Symbolen - Herz, Tabletten, Arzt, Ergebnisbogen, Spritze
Launch Strategy

Successful market launch along a proven launch framework.

For pharmaceutical and biotechnology companies, the ability to successfully launch is of paramount importance to generate additional revenue and refinance R&D costs. However, the successful launch of new products does not mean these will sell themselves and thus a corresponding launch strategy with professional project and crisis management remains necessary. Without detailed planning of the product launch, the risk of failure is high.

We will support you with established techniques to ensure that your products’ market launches are a complete success. To achieve this, we use a comprehensive gap assessment by the means of a risk evaluation (traffic light technique), a comprehensive marketing plan with worst case and best case scenarios and an eight-step launch readiness framework as a central building block, which avoids risks due to incomplete planning and significantly accelerates the launch process.

Our Launch Excellence framework for smooth product launches:

Launch Strategy Consulting Framework

Our service portfolio in the area of Launch Strategy:

  • Launch Readiness Assessment (with benchmarks)
  • Launch strategy definition and national localization
  • Launch market research
  • Marketing, sales and medical concepts und messaging
  • Launch project management

Our experts for the pharmaceutical sector

Porträtbild unseres Partners Christian Zuberer
Partner

Christian Zuberer

christian.zuberer@homburg-partner.com
Tel.: +49 621 1582-212

Porträtbild von Michael Scholl
Managing Director & Partner

Dr. Michael Scholl

michael.scholl@homburg-partner.com
Tel.: +49 621 1582-0