Increasing drug expenditure in the health care system has long been a key issue on the political agenda. The result is growing price pressure on pharmaceutical companies. A professionalized price and market access strategy along the entire product life cycle is becoming increasingly important. Homburg & Partner can help you find the optimal price for your product – from the price at launch to pricing in the inventory market.
Building on a comprehensive market analysis, the price readiness of various market participants is evaluated and translated into price recommendations. Our recommendations are always adapted to the needs of the respective reimbursement sector and the strategic objectives of the product. In order to enforce the identified prices on the market, we will also support you in designing a suitable contract strategy.