Sales Glossary by Homburg & Partner - all about sales

Sales, explained simply.

What makes a successful sales strategy? Which tasks does a CRM fulfill? What’s the impact of digitalization on B2B customer relations?

The Homburg & Partner sales glossary offers answers to your sales-related questions. Our goal: to provide a practically oriented business perspective on various sales topics, based on insightful examples. By combining academic backgrounds with consulting experience theory with practice we aim to offer unique value to our readers through definitions which are concise, easy to grasp and on-point.

Enough theory? Interested in practical insights? Learn more about our industry-specific sales expertise: