What makes a successful sales strategy? Which tasks does a CRM fulfill? What’s the impact of digitalization on B2B customer relations?
The Homburg & Partner sales glossary offers answers to your sales-related questions. Our goal: to provide a practically oriented business perspective on various sales topics, based on insightful examples. By combining academic backgrounds with consulting experience – theory with practice – we aim to offer unique value to our readers through definitions which are concise, easy to grasp and on-point.